||Britain's walkers and outdoor lovers received a major fillip earlier this week with the news that Sports England have agreed to grant funding to the Britain on Foot campaign which aims to promote hiking and outdoor trekking across the UK.
A £76,000 sum will be provided to the programme organisers, Outdoor Industries Association (OIA), who will oversea the scheme which begins in the spring.
Chief executive of the OIA Andrew Denton was delighted by the news of the cash injection, a large amount secured with the aid of the British Mountaineering Council.
"One of the first meetings I had when I joined the OIA was with Dave Turnbull, chief executive of the BMC. He was really happy to engage with the association and shared our vision," Denton said.
"The funding will help us form the base for a Britain on Foot grant-aid project that we wish to kick off during 2013-2014".
“This is a pivotal time for the UK outdoor industries,” Denton added. “Now we have a campaign that everyone can wholeheartedly support. If we all want this to be a success, we can make it happen.”
With the tagline "Everyone's walking about it", the call to action seeks to get more people active outdoors in Britain utilising campaigns, organisations, and groups to spread the message of outdoors activities from climbing, trail running, mountain biking to family adventures like camping and adventure activities.
The launch has been supported in parliament too with Labour peer Lord Haworth, Hugh Robertson MP and Rory Stewart MP backing the bid for supporting funds.